A brand of Crepo Media · Kolkata · India & global media
Digital-first PR, Press Release Distribution & Media Relations
India's most reliable press release distribution and authority-building partner. We take your announcements, founder stories and video news to 2,500+ media outlets across Indian and international media, through sponsored syndication, organic PR and video.
100mn+ impressions generated. A trademarked brand of Crepo Media.
Outlets we distribute to and hold active media relationships with
Why IPRD exists
A press release can distribute information. Effective PR gives that information a reason to matter.
At Indian PR Distribution (IPRD)®, we look beyond sending a release to a list of publications. We understand the story, identify the communication objective, choose the media route and build the campaign around the outcome you want.
A funding announcement needs a different narrative from a leadership appointment. A product launch needs a different media approach from a reputation campaign. A founder seeking authority needs a different plan from an organisation responding to a sensitive situation.
Our role is to understand that difference and build the communication around it, from founder-led stories and thought leadership to corporate announcements, media pitching, press release and video distribution.
Strategy first. Distribution with purpose.
See how a campaign growsWhat we do
Our work is organised around three needs: taking stories to the right media, building the authority of people, and shaping the narrative of organisations.
Take the story to the right media.
Sponsored syndication, organic PR and video distribution across 2,500+ media outlets in India and international markets, through the SingleWire, MultiWire, DiscoveryWire and OrganicPush products.
Explore PR Distribution
Build the person behind the brand.
Founders and senior executives increasingly become the public face of their organisations. We turn expertise and perspective into credible public narratives: interviews, profiles, bylines and podcasts.
Explore Personal Branding
Shape the narrative around your organisation.
Narratives around launches, milestones, partnerships, appointments and fundraising, plus online reputation management and response planning for sensitive situations.
Explore Corporate CommunicationsDistribution products
Seven named products across three routes. Sponsored syndication guarantees placement. Organic PR earns it. Video travels on either.
Every product includes a distribution report with published links. Regional and language media (Bengali, Hindi, Tamil, Telugu, Marathi and more) and international markets (US, UK, UAE) can be added to any tier. Compare the products in detail →
Our approach
A strong PR campaign begins long before a press release is distributed.
We understand your business, the development, the audience and the objective.
We identify the strongest narrative and how the story should be presented.
We select the publications, journalists, media segments and markets most relevant to you.
We activate the right combination of sponsored syndication, organic pitching, video and outreach.
Where appropriate, we extend the story through additional media and channels.
You receive a distribution report with every published link, so you see where the story travelled.
Services
Sponsored and organic distribution across Indian and international media, through the SingleWire, MultiWire, DiscoveryWire and OrganicPush products.
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Video news distributed, or produced and distributed, across the social handles and digital properties of legacy and new-age media.
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Ongoing journalist, editor and publication relationships that create media opportunities beyond a single release.
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Story angles pitched directly to relevant media contacts when a development suits proactive outreach.
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Language-led distribution in Bengali, Hindi, Tamil, Telugu, Marathi and six more Indian languages, with native writing where needed.
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Indian businesses and founders taken to relevant international media across the US, UK, UAE and other markets.
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Founders and executives positioned as informed voices through interviews, profiles, bylined articles, commentary and podcasts.
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Business milestones, launches, partnerships and announcements communicated with clarity and strategic intent.
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Online reputation management, and response planning and external communication for sensitive situations.
→Behind every IPRD campaign sits a proprietary, continuously maintained inventory of media: traditional print, digital and broadcast outlets for press releases, plus channels for video distribution, with reach and pricing intelligence built in.
Because the inventory is a competitive asset, we keep access selective. If you are planning a programme with us, ask about portal access during your first conversation.
Enquire About Vetted Access →Media reach
The value of coverage is not measured only by the number of outlets carrying a story. Relevance matters. Audience matters. Context matters.
Newsworthy communication
Not every announcement needs the same PR approach. The strongest campaigns begin by understanding why the development matters and what the audience should take away from it.
We work with communication opportunities such as:
The same news can produce very different outcomes depending on how it is framed, who it is presented to and how the media approach is executed.
Why IPRD
We approach PR as a communication function, not simply a distribution exercise.
SingleWire, MultiWire, DiscoveryWire and OrganicPush: you know what you are buying and what it includes.
Print, digital, broadcast and wire outlets across India and beyond, curated in our own portal.
Most campaigns are distributed within two working days of sign-off.
A trademarked brand under a private limited company, trusted by 300+ clients, with 1,250+ press releases distributed and 100mn+ impressions generated.
Every campaign ends with a distribution report listing the published links.
Proof
Real stories. Real campaigns. Real media.
Objective: Announce a growth milestone to national business media.
Approach: Narrative development, MultiWire syndication and proactive outreach.
View Case Study
Objective: Establish a founder as a credible voice in their sector.
Approach: Thought-leadership content, OrganicPush pitching, commentary and profiles.
View Case Study
Objective: Introduce a new product across industry and regional media.
Approach: DiscoveryWire, video distribution and regional language outreach.
View Case StudyClient trust
Very good and proficient PR services provided by Indian PR Distribution. We have been using it since the last two years and are very satisfied.
They understand the nuances of effective PR, which reflects in the strategies they created for Housiey. What sets them apart is their commitment to measurable results.
IPRD's team ensured broad media coverage on premium media outlets while making sure our brand story resonates with our target audience.
Industries
Different industries have different news cycles, audiences and media ecosystems. Our campaigns adapt to the context in which a business operates.
FAQ
Indian PR Distribution (IPRD)® is a Kolkata-based, digital-first PR and press release distribution agency. We distribute press releases and video news to 2,500+ media outlets across Indian and international media, and we run media relations, media pitching, personal branding, corporate communications and online reputation management around that distribution.
They are IPRD's sponsored syndication products. SingleWire Standard places your release on one guaranteed premium outlet. MultiWire Standard syndicates it across a curated multi-outlet network. DiscoveryWire is the widest reach tier, built for announcements that need national and digital-first visibility. Each is quoted to scope.
OrganicPush is IPRD's organic PR product. Instead of guaranteed placement, we pitch a genuinely newsworthy story to relevant journalists and editors. Coverage is decided by the publication, which is what makes it editorial rather than sponsored.
A Bespoke PR Campaign is a long-term, custom programme for building brand perception over months rather than around a single announcement. It combines organic pitching, thought leadership, sponsored syndication where useful, and regular reporting, planned around your objectives.
Yes. Video distribution is a core service. We distribute your video news, or produce it for you, across the social handles and digital properties of legacy and new-age media for higher engagement and recall.
Most campaigns are distributed within 24 to 48 hours of content sign-off. Timelines for guaranteed premium placements and organic coverage vary by outlet.
Yes. We distribute across national, regional and language media in India, and internationally across the US, UK, UAE and other markets through global newswire networks and assured placements.
The IPRD Media Portal is our curated inventory of traditional and video media, with reach and pricing intelligence built in. Access is extended to vetted clients on an invitation basis as part of onboarding. It is not an open sign-up.
Yes. We run language-led distribution in Bengali, Hindi, Tamil, Telugu, Marathi and other Indian languages, with native writing or localisation where the campaign needs it.
Yes, where the story supports it. Media pitching and media relations run alongside distribution: direct outreach to selected journalists and editors, which is different from guaranteed placement.
Yes. We position founders and senior executives as credible voices through interviews, expert commentary, profiles, bylined articles and podcast placements.
Yes. Our online reputation management service covers reputation building and response planning for sensitive situations. Scope depends on the nature and urgency of the situation.
Yes. We distribute to and pitch advertising and marketing trade media such as Campaign India, Adgully and Exchange4Media for agency wins, appointments, campaign launches and industry commentary.
Every campaign comes with a distribution report listing the published links, outlets, dates and formats, so you can see exactly where the story appeared.
Indian PR Distribution (IPRD)® is based at 5th Floor, RDB Boulevard, BP Block, Sector V, Salt Lake, Kolkata, West Bengal 700091, and serves clients across India and internationally.
Contact
Tell us what you are announcing and who should hear it. We will come back with the right route and a scope.
Tell us what you are announcing
Share your brief and get the right route and a quote, usually within one working day.
